El mercado de publicidad móvil en América Latina está en una trayectoria ascendente, preparado para una expansión significativa con una tasa de crecimiento anual compuesta (CAGR) proyectada del 12.45% durante el período de 2023 a 2028. Impulsado por la amplia adopción de teléfonos inteligentes y el aumento de la penetración de Internet en toda la región, este floreciente mercado tuvo un valor de aproximadamente $8.75 mil millones en 2021.
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The Latin America mobile advertising market is on an upward trajectory, poised for significant expansion with a projected compound annual growth rate (CAGR) of 12.45% during the period from 2023 to 2028. Fueled by the widespread adoption of smartphones and increased Internet penetration across the region, this burgeoning market was valued at approximately $8.75 billion in 2021.
Key Market Dynamics:
1. Smartphone Proliferation: Latin America has witnessed a surge in smartphone ownership, creating a vast and engaged audience for mobile advertising.
2. Mobile Internet Accessibility: Improved access to mobile Internet services has opened up new avenues for advertisers to reach consumers anytime, anywhere.
3. E-commerce Growth: The rapid growth of e-commerce in Latin America is driving businesses to invest in mobile advertising to target online shoppers.
4. App Usage: The popularity of mobile apps for various services, including social media, entertainment, and shopping, has created opportunities for targeted advertising.
5. Data Analytics: Advanced data analytics and user profiling allow advertisers to personalize content and campaigns, increasing their effectiveness.
Market Opportunities:
1. Video Advertising: The rise of video streaming platforms presents a prime opportunity for video advertising.
2. Location-Based Marketing: Utilizing location-based data for targeted advertising can enhance engagement.
3. Influencer Marketing: Collaborations with local influencers can create authentic connections with audiences.
4. Native Advertising: Seamless integration of ads into mobile content can improve user experience.
5. Programmatic Advertising: Automation and AI-driven programmatic advertising offer efficiency and precise targeting.
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Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
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