Planning an event is not an easy task. It requires systematic prior planning and smooth execution of every operation. Traditionally, event planning took years, and the actual event itself took months to execute. Nowadays, with so many modern technologies, event planning and execution have become much simpler and easier. For instance, mobile event apps are one of the features of modern event solutions.
A mobile app for events is a kind of digital platform that helps attendees with quick event registration, ticketing, and much more. Also, it provides an opportunity for event organizers to easily collect feedback from every attendee. A mobile event for events can be easily customized according to the preferences of attendees and planners.
However, with fast-paced technology, there are also some concerns that a mobile event app has to face. In this blog, we are going to discuss about those challenges. Also, we’ll talk about must-have features in an event app. So without further ado, let’s get started:
Concern about Mobile Event Apps
A mobile event app for events assists attendees and organizers, but at the same time, it also poses some challenges. Here are the concerns with the mobile event app:
1. Using Excessive Amounts of Technology to Overburden Users
Mobile event apps are frequently criticized for potentially subjecting users to excessive technological use. It may be difficult for many people to use event applications since they are unfamiliar with them. This may irritate users, which will deter them from using the software. Make the app user-friendly and provide clear instructions on how to use it to tackle this problem.
2. Limited Rewards for Event App Use
Major motivators for involvement and activity are incentives. By offering exclusive content, gamification, or networking opportunities via the app, you can promote app usage. This will improve app usage and give visitors a more interesting experience.
3. Less Secure
Apps for events may also present security problems. Attendees could be hesitant to use an app since it might compromise their personal data. As a solution, confirm that the app complies with all compliance and data security requirements. You may reassure users that their information is secure by asking your mobile app developer whether they have certification.
4. Excessively Expensive
Financial limitations arise when it comes to event applications, too. Some event planners might be reluctant to make the investment due to the high cost of an event mobile app. However, you can obtain a return on investment by designating space for sponsors, selling event tickets, and providing exhibitors with important data insights.
5. Too Complicated to Use
Making a mobile event app more accessible is the sole aim of an event app. You will also have the extra responsibility of educating the user on how to use the app if it is complicated and unintuitive. There are some programs out there that call for instruction, learning time, and assistance in figuring out the interface.
Top Twelve Must-Have Features in a Mobile Event App
Here are the 12 features that are a must in a mobile event app. Don’t forget to include these features in your app.
1. Check-In
A mobile app for in-person events and check-in makes the registration process quick and easy for attendees. To speed up check-in and offer real-time attendance data, this functionality can also be connected with other event management software.
2. Networking and lead generation
It is simple for attendees to gather contact information from exhibitors and fellow attendees, making it simple to follow up with possible leads after the event. By giving participants a place to connect before, during, and after the event, mobile event apps can also help with networking.
3. Touchless Content
With the help of this function, participants can access event content—such as session materials, speaker biographies, and other resources—without having to touch any communal surfaces. Additionally, it is a sustainable approach to organizing events.
4. Easy to Use Navigation
For event mobile apps, a clear and simple navigation mechanism is essential. This function makes sure that visitors can quickly and easily discover the details they require, including schedules, maps, and event information.
5. Modifications
The whole attendance experience can be improved, and it can be easier to build a consistent brand identity if you can personalize the event mobile app to go with your branding and the event’s theme. The ability to pick and select the things you want is the finest thing about mobile apps.
6. Real-Time Data-Driven Analytics
The mobile event app should provide real-time data and insights into attendee behavior, engagement, and involvement. This data makes it easier to assess how well the event went and identify potential areas for improvement.
7. Integrations of event mobile apps
The planning and management of events can be made more efficient by integrating the event mobile app with other event management tools, including event ticketing platforms, event registration websites, and social media channels.
8. Webinars on The Go
In order to enable attendees to engage in live sessions and access on-demand information from their mobile devices, the event mobile app should provide a framework for organizing webinars. Make sure your mobile event app is compatible with the most commonly used devices so that it won’t create problems during the live stream.
9. Opportunites for Sponsorship
Through sponsorships, event planners can make money and give sponsors more exposure. Apps for mobile events provide several sponsorship opportunities, including:
- Banner and splash ads
- Using white labels
- Promotional welcome video
- Subsidized show spaces
- Tiles on the home page
- In-app sponsored notifications
- Corporate webinars
- Sponsored gaming, polling, and surveys
- Integrations with social media
- Branding for photo booths
- Placing posters in a hall
Different levels of sponsorship are available to sponsors, and these levels might come with a variety of perks like speaking engagements, branding, and advertising. As a result, more parties choose to participate, and more transactions happen. Sponsor brands are typically promoted throughout pre-event marketing and communications efforts and through strategic placements inside the actual venue.
10. Communication
Event organizers should be able to engage with guests through the mobile app, including through updates, alerts, and push notifications, in real-time.
11. Gamification and Participation with Engagement
A fun and memorable experience can be created by including features like polls, surveys, and interactive games in the event mobile app. Participation and engagement are also encouraged via gamification.
12. Additional Protection
The event mobile app should contain additional security features like encryption and authentication to protect participant information and guarantee a safe and secure event experience. Security is a top priority for event organizers.
Conclusion
The experience of attendees can be greatly improved through event mobile apps, which have become a crucial component of events. They provide a convenient way for attendees and event organizers to maintain and access event data, a timetable, and networking possibilities. An event app for mobile devices needs to be carefully planned, designed, and developed. You may make an intuitive app that caters to the demands of your target market and enhances their entire event experience by following the few crucial steps indicated above. Hope you liked the blog. Thank you for reading!